Advertise on uCord
uCord is a Discord server directory. The people here are running communities or looking for one to join, which makes it a narrow audience rather than a large one. If you sell something those people need, that trade is usually worth making.
Figures are measured from our own server logs over a rolling 30 days, with crawler and link-preview traffic excluded. They are not rounded up. We would rather you knew the size of this audience before you paid for it than afterwards.
Where your ad goes
The homepage has six ad spots, each named for where it sits. You pick one by name when you buy, and the reports and invoices use the same name.
Spots and prices
Spotlight
- Ahead of every listing on the page
- One advertiser at a time
- Impressions and clicks reported to you, with bots filtered out
Trending
- A large box with your image, headline and link
- Shared by rotation with the other ads booked here
- Impressions and clicks reported to you, with bots filtered out
Newest
- A compact row with your logo and headline
- Shared by rotation with the other ads booked here
- Impressions and clicks reported to you, with bots filtered out
Recent Bump
- A compact row with your logo and headline
- Shared by rotation with the other ads booked here
- Impressions and clicks reported to you, with bots filtered out
Bottom Right
- A large box with your image, headline and link
- Shared by rotation with the other ads booked here
- Impressions and clicks reported to you, with bots filtered out
In-Feed
- A card among the server listings, never first and never two in a row
- Its position varies between page loads, so it is not learned and ignored
- Impressions and clicks reported to you, with bots filtered out
Already listed here? Any spot can promote your listing instead of a written ad: it runs as your own listing card, marked Sponsored, at the same price. Prices are per spot. Everything is reviewed before it runs, and payment is arranged by hand once it is approved. No minimum spend and no contract.
What a placement looks like
These are rendered by the same partials the homepage uses, so this is the product rather than a picture of it, at the width it really renders at. Every placement is labelled, and the label sits with the headline rather than tucked into a corner.
Spotlight
The first row of the list, ahead of every server on the page. One advertiser at a time.
Sponsored
The spotlight, first row on the page
One advertiser at a time, at the very top of the discovery list.
Learn more →
Your brand
Sponsored card, in the list
Two layouts. Use the wide one if you have a link-preview image already, which most brands do. Use the logo one if your mark is square, because a wide image in that slot gets cropped to its middle third.
Sponsored
Your headline goes here
A line or two on what you offer and who it is for. That is the whole creative.
Learn more →
Your brand
Sponsored
Or lead with your logo
A square mark works better than a wide image squeezed into a small space.
Learn more →
Your brand
Sponsored card, in the sidebar
The same purchase can land in the sidebar instead, and two sizes run there. Worth knowing before you send artwork: the sidebar image is a 6:5 rectangle, so a wide 1200 × 630 creative is cropped to its middle. Keep the part that matters centred and one image works in both places.
What you get
- A report you can check. Every campaign gets a page showing impressions and clicks day by day, not a number we email you at the end.
- Impressions that mean something. Crawlers, link-preview fetchers and headless browsers are filtered out before anything is counted. Meta’s fetcher alone was a third of our raw traffic.
- A heads-up before it ends. You are told three days before a campaign lapses, while there is still time to extend it.
- No adult content beside your ad. Ads never render on a page showing an age-restricted listing.
What we will not do
- Run your ad unlabelled or disguised as an organic listing.
- Count a crawler as a person.
- Promise a click rate. We will tell you what previous campaigns did and let you judge.
Getting started
Placements are arranged by hand at the moment, which means you can ask questions before committing. Send us the headline, a short line of body copy, a link and an image, and we will show you the rendered card before anything goes live.